Santa Claus, The Easter Bunny, And Six Degrees Of Separation
Why Believing One Myth Can Lead To Business Failure
Submitted by Dr. Ivan Misner, 2^nd April 2007
What do Santa Claus, the Easter Bunny, and Six Degrees of Separation have in common? People all around the world believe in them. But, since I don't wish to do an exposé on Santa Claus or the Easter Bunny, I'm ... read more

Marketing is Everything and Everything is Marketing
Submitted by SANDY LAWRENCE, 28^th March 2007
Quote from Regis McKenna who helped launch Apple Computer

One of the more common misconceptions in business relates to how a company defines marketing. Most company executives and business owners, when asked for their definition, will tell you how they advertise ... read more

Foreclosure Rates Up Big In December
Submitted by TERI TREADWAY, 21^st March 2007
NEW YORK (CNNMoney.com) -- Americans continue having difficulties paying their mortgage obligations, with December foreclosure rates above the 100,000 mark for the fifth straight month.

The number of homeowners entering into some stage of the foreclosure process in December was 109,652, ... read more