Increase The Response Rate Of Your Sales Letter
Submitted by Debra Foszcz, 25^th July 2007
1) Start Out Strong – Begin with a headline before the first salutation to grab the reader’s attention, or with a strong opening sentence. Make them want to read more.

2) Identify Their Pain – Your headline or opening sentence ... read more

The United States of Technology?
Submitted by LANCE GRIFFITH, 24^th July 2007
Americans still have a lot to celebrate when it comes to technology, but in a shrinking, empowered world, so do many others elsewhere, says Fortune's David Kirkpatrick.

NEW YORK (Fortune) -- As we celebrated the nation's birthday, I asked myself a ... read more

Dealing With The Real Estate Downturn
Submitted by TERI TREADWAY, 23^rd July 2007
Thinking of selling your home or staying put? Gerri Willis suggests some smart real estate moves.

NEW YORK (CNNMoney.com) -- Home sales posted their sharpest drop in 18 years this week. As a homeowner, you can't ignore the headlines. Here are ... read more